Atrivity has been recognised in the 2026 Fosway 9-Grid™ for Learning Systems, one of the most influential independent analyses of the learning technology market in Europe. Atrivity appears in the Potential Performer Zone as a Learning Systems Specialist, reflecting a broader shift happening across organisations: learning is no longer judged by completion rates, it is judged by its impact on business performance.

Why the Fosway 9-Grid™ Matters

The Fosway 9-Grid™ is used by enterprise buyers across EMEA to evaluate learning technology providers based on performance, potential, market presence, total cost of ownership and strategic trajectory. It offers an independent, research-driven view of a rapidly evolving market, making inclusion a meaningful signal to organisations looking for solutions that connect learning directly to measurable outcomes.

David Wilson, CEO and founder of Fosway Group, commented on Atrivity's debut:

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‍"Frontline workers are an important cohort that must not be forgotten in a market where the spotlight often falls on the desk-based knowledge economy. Atrivity's debut on the Fosway 9-Grid™ marks the arrival of an innovative specialist with a strong focus on frontline impact. Their approach to monetising the impact of learning on sales performance is coupled with screenless learning capability with AI-powered podcast creation tools. Congratulations to the team on their inclusion in the 9-Grid™ this year."
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‍— David Wilson, CEO & Founder, Fosway Group

The Problem: Training Alone Doesn't Drive Performance

Despite heavy investment in learning technologies, most organisations still face the same challenge: employees complete training, but struggle to retain and apply knowledge over time. The consequences are real, inconsistent execution, missed commercial opportunities, and knowledge decay across distributed teams.

275M+ questions answered on the Atrivity platform. The data reveals a consistent pattern: sales forces and retail teams operate on average with just 72% of the knowledge they need to perform effectively. That missing 28% is not a minor gap, it is a direct barrier to performance.

From Learning Systems to Performance Systems

Traditional LMS and LXP platforms are designed to deliver training and build that foundational 72%. Atrivity acts as a complementary layer that identifies knowledge gaps, reinforces learning continuously, and connects improvements in knowledge directly to measurable business outcomes, bridging the distance between training delivery and real performance.

Innovation 1 — The Monetary ROI of Knowledge

One of the key capabilities recognised in the Fosway analysis is Atrivity's ability to quantify the financial impact of knowledge gaps. For the first time, organisations can understand how much revenue is being lost, prioritise which gaps to fix first, and link learning initiatives directly to sales performance. In some cases, individual knowledge gaps can represent up to $100,000 in lost revenue per sales representative per year.

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‍"Atrivity was built around a simple idea: knowledge should be treated as a business asset and measured accordingly. In many organisations, individual knowledge gaps can represent significant lost opportunities, in some cases up to $100,000 per sales representative per year. Our platform helps companies identify those gaps, address them at scale through gamified learning and connect improvements in knowledge with measurable business outcomes. We are proud to see this approach recognised in the Fosway 9-Grid™."
‍— Jaume Juan, CEO of Atrivity

Innovation 2 — Screenless Learning

Fosway also highlights Atrivity's approach to 'screenless learning', a model designed for today's mobile workforce. Using AI, Atrivity transforms product content into podcast-style audio experiences, allowing employees to reinforce knowledge while commuting, prepare for meetings on the go, or learn without interrupting their workflow. The term 'screenless', coined in the Fosway analysis, refers to a learning model that requires neither a screen nor active interaction, making it ideal for frontline roles in life sciences, technology and retail.

A Growing Global Footprint

Today the platform is used by organisations across Europe, North America and Latin America. Global companies including Medtronic, Johnson & Johnson, Hartmann, Sanofi, Abbott, Bayer, Nestlé, Dell and Nissan use Atrivity to reinforce product knowledge, accelerate onboarding, keep distributed teams aligned with evolving markets, and ensure teams remain compliant with regulatory requirements.

Recognition That Signals the Future of Learning

The learning landscape is undergoing a major transformation. Organisations are placing increasing emphasis on upskilling, reskilling and AI-enabled learning, but the key challenge remains: how do you ensure learning actually drives impact? Atrivity's inclusion in the Fosway 9-Grid™ reflects a clear market direction:

From content consumption → to knowledge retention
From training delivery → to performance enablement
From learning metrics → to measurable business ROI

Organisations are no longer satisfied with knowing that training happened. They need to know: did it improve performance? did it drive revenue? That is exactly the question Atrivity was built to answer.

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